New Video: Rebranding as an Expression of Values

August 11, 2022 | by Evident Change

Screenshot from a video showing a little girl in an Evident Change baseball cap giving a thumbs up.

Evident Change CEO Kathy Park and Director of Communications Erin Hanusa spoke with Spotlight on Poverty and Opportunity about the process that led to rebranding and renaming Evident Change.

Rebranding involved nearly two years of discussion, strategy, and planning about how to better reflect the organization’s mission and values. The rebranding was officially announced in 2021, receiving overwhelmingly positive feedback. Watch a video of Park and Hanusa discussing the rebranding process. Read an article that includes tips for other organizations interested in starting their own rebranding journey.