New Video: Rebranding as an Expression of Values
August 11, 2022 | by Evident Change
Rebranding involved nearly two years of discussion, strategy, and planning about how to better reflect the organization’s mission and values. The rebranding was officially announced in 2021, receiving overwhelmingly positive feedback. Watch a video of Park and Hanusa discussing the rebranding process. Read an article that includes tips for other organizations interested in starting their own rebranding journey.