We Are Now Evident Change!
December 1, 2020 | Evident Change
We believe our social systems should help people achieve their greatest potential, not create barriers to their success. That’s why we partner with systems professionals and communities to get to the root of their biggest challenges, and give them the tools and knowledge to achieve better outcomes for everyone involved. Because when we join forces with those who work in our systems and the people they serve, we make our systems—and our society—more equitable from the inside out.
Our work and the world have evolved significantly since we were founded in 1907. And while we are proud of what we do, we have felt for some time that our name no longer reflected our identity. In 2019, with support from The Kresge Foundation, the Jessie Ball duPont Fund, and the Annie E. Casey Foundation, we began the search for a new name, embarking on a strategic process with Mission Minded, a branding firm that works exclusively with nonprofits. Our objective was to more clearly communicate our culture, values, and impact.
And then, in 2020, a pandemic began. A new generation of leaders took to the streets. Wildfires raged and so did national politics. We wondered, why focus on a new name when crisis feels like a daily occurrence?
Because community matters—it always has, but especially right now. The last several months have starkly revealed the difference it makes when people drop off meals for families with COVID or when neighbors help each other with child care; when cities come together to demand that Black Lives Matter; and on a massive scale, when people wear masks and stay home to protect everyone else.
Finding community is critical for every person, and the signals we receive from a community tell us who they are, what they care about, and what they offer. The right signal is how we know where safety exists, where someone has our needs and interests at heart—it lets us know that we belong and that we are safe. The messages a community sends matter.
That is why, as of today, the National Council on Crime and Delinquency and the Children’s Research Center have become Evident Change.
Our new name honors what’s at the heart of our work—we Inform Systems to Transform Lives. This banner encompasses our work in all fields, on every one of our teams, and in all our partnerships.
Evident Change is a community, and we count you as part of it. While we look and sound a little different, we’re the same partner you know and trust. By changing our name and look, we’re embracing who we’ve always been. And we wouldn’t be here without your support. Thank you for being a part of the Evident Change community. We look forward to our continuing collaboration.